About IBOPE Repucom

A global leader in sports marketing research and exposure return of media brands, IBOPE Repucom provides efficiency metrics and as-sessment of results of sponsorship in sports, entertainment, and cul-ture.

Using a globally recognized methodology, we analyze all the media and we deliver qualitative and quantitative analyses for monitoring actions in events, advertisers’ media planning, analytical studies on behavior and sports consumption and other key performance indica-tors to measure the results of campaigns and actions.

IBOPE Repucom is a joint venture, fruit of the partnership signed in 2012 between Repucom, a global leader in sports marketing and sponsorship research, and IBOPE Media, a leader in measuring audience ratings in Latin America.