Consumption habits

Purchase intent

Perception of
sponsorship actions in sports

Brazilians are passionate about sports.
And brands can and should take advantage of these opportunities!

Discover the solution’s benefits:

Understand the market demographics of sports consumers

Recognize sports consumption models

Size individual behavior patterns based on attitudinal information

Understand the optimal alignment of a brand with dissemination spaces or events

Identify the
potential for purchasing


The research is performed online with a universe of study that is representative of the population of Brazilian Internet users. SPONSORLINK’s standard sample includes 1,000 respondents over 18 years of age at every wave.


Made available in quarterly waves, the study is developed through the Learning & Insights Area from Kantar IBOPE Media, integrating a knowledge base and extremely qualified intelligence for decision-making in sponsorship.