Research Stages and Topics Covered
Top-of-Mind Celebrities BR 2026
Discover the personalities most strongly associated with the concept of celebrity in Brazil in 2026.
Awareness
Identify the celebrities who generate the highest levels of awareness and recognition among the Brazilian population..
Interest Level
Identify the celebrities who generate the highest levels of interest and engagement among the target audience.
Attribute Evaluation
Assess celebrities across 25 qualitative attributes covering appearance, behavior, lifestyle and influence.
Market Segment Affinity
Identify the celebrities with the strongest affinity with the market sectors relevant to your brand or campaign.
With so many celebrities available in the market, the key challenge is identifying the personality that best fits your business objectives:
Agencies & Advertisers
Agencies & Advertisers
- Greater precision in celebrity selection and stronger alignment with campaign briefs, supported by a comprehensive set of evaluated attributes, interest levels, market-segment affinity and demographic profiles..
Media Owners & Production Companies
Media Owners & Production Companies
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Data-driven casting decisions for TV shows, series, films and other audiovisual content. The solution also supports more effective talent selection for branded content and product placement initiatives, ensuring stronger alignment between the personality, target audience and campaign objectives.
Celebrities & Talent Management
Celebrities & Talent Management
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Strategic mapping of a celebrity’s image and positioning, identifying the market segments with the strongest perceived affinity. These insights can support image positioning strategies and help identify new commercial opportunities, contributing to the expansion of brand partnerships and endorsement deals.
Methodology
Celeb Score is based on a sample representative of the Brazilian online population. In each wave, 2,000 respondents aged 18+ evaluate a list of approximately 50 personalities across different fields, including actors, athletes and other sports personalities, musicians, TV presenters, models, chefs and comedians. Respondents answer a standardized set of questions, allowing for consistent measurement and comparison across personalities.
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Data Delivery
Celeb Score data is available through an online data platform or through customized analytical reports.The solution enables demographic segmentation and filtering, including variables such as gender, age and household income, allowing users to identify the celebrities that are most relevant to specific target audiences.