Attributes
Appeal
Celebrity appeal
Awareness
Degree of celebrity recognition
Endorsement
Level of ac-ceptance of their recommendations
Trendsetter
Potential as opinion maker
Aspiration
Aspirational level
Breakthrough
Career monitoring
Influence
Degree of
influence
Trust
Degree of trust
With so many celebrities, the great challenge is choosing the one that best fits your objective
Discover the solution:
DBI score
DBI score
- Present in 15 countries, the study assesses the public’s perception of various celebrities. The consolidated results provide the decisive in-dex when choosing a celebrity, the DBI SCORE, which also qualifies the celebrity according to eight key attributes.
Global data
Global data
- Global research online: in each of the 15 countries, respondents an-swer questions about a list of more than 5,000 celebrities among athletes, film and TV stars, musical artists, business leaders, journalists, and many more.
Local data
Local data
- In Brazil, 500 people, aged between 16 and 69, are interviewed for each wave. They evaluate a list names of about 600 Brazilian and global celebrities per study.
Methodology
Survey participants answer standard questions about a list of personalities based on a sample with national representation in each country in which IBOPE Repucom operates. In Brazil, the sample includes six thousand people, between 16 and 69 years of age, who evaluate about 300 Brazilian and 300 global celebrities, encompassing actors, athletes, musicians, and hosts. More than seven thousand names are evaluated around the world.
Delivery
The Celebrity DBI data are made available through an online service or customized analytical reports. The reports allow using demographic filters such as markets, sex, age, and income level.