Celebrities
Athletes
Artists
Musicians
Personalities
Segmented analyses of the efficiency of the use of the image of celebrities in open TV commercials inserts
Sectors
Analyses of 29 economic sectors
Categories
Segmented analyses in more than 300 categories
Advertisers
Analysis from the investments made by the main ad-vertisers in the country
Activity areas
Identification of celebrities by area of activity (musicians, athletes, actors, and other areas)
Methodology
The placements of commercial using celebrities within open TV are collected and classified according to the criteria of KANTAR IBOPE Media, a reference in the advertising market.
Delivery
Reports detailing every commercial insertion made during the desired period.