About IBOPE Repucom

A global leader in sports marketing research and exposure return of media brands, IBOPE Repucom provides efficiency metrics and as-sessment of results of sponsorship in sports, entertainment, and cul-ture.

Using a globally recognized methodology, we analyze all the media and we deliver qualitative and quantitative analyses for monitoring actions in events, advertisers’ media planning, analytical studies on behavior and sports consumption and other key performance indica-tors to measure the results of campaigns and actions.

IBOPE Repucom is a joint venture, fruit of the partnership signed in 2012 between Repucom, a global leader in sports marketing and sponsorship research, and IBOPE Media, a leader in measuring audience ratings in Latin America.

Values

Ethics

Respect for people

Focus on the client

Excellence in everything done

Sustainability

Management / Leadership

José Colagrossi

With a degree in Marketing from Fairleigh Dickinson University and an MBA from Columbia University, José manages all sales operations, business development, and our strategic partnerships in Latin America, being responsible for the expansion of IBOPE REPUCOM throughout the continent. Since joining IBOPE REPUCOM in 2011, Colagrossi has supported local clients as well as global clients operating in the region, with a focus on projects on media assessment, sponsorship efficiency, and ROI studies, as well as market research projects. Before working at IBOPE REPUCOM, José managed sales and global business development operations for leading companies in their sectors, such as Net2Phone, FaxNet, and iCall. Previously in his professional career, José also acted as a business development consultant.