Segmented analyses of the efficiency of the use of the image of celebrities in open TV commercials inserts
Analyses of 29 economic sectors
Segmented analyses in more than 300 categories
Analysis from the investments made by the main ad-vertisers in the country
Identification of celebrities by area of activity (musicians, athletes, actors, and other areas)
The placements of commercial using celebrities within open TV are collected and classified according to the criteria of KANTAR IBOPE Media, a reference in the advertising market.
Reports detailing every commercial insertion made during the desired period.